jennieo.com photography

The strategy for the new jennie.com was to take the online brand from corporate to fresh, lean recipe site. The largest part of this rejuvenation was modernizing the photography for hundreds of recipes. We wanted to set a new bar for the brand's most valuable asset.

The new photography needed to feel light and airy, so we utilized natural light and brightly colored backgrounds. To look easy and modern, there was minimal propping and white tableware. Every recipe is shot from two angles to ensure variety across the website.

To show the authenticity of the ease of switching to turkey, we documented the key steps in the cooking process.

In conjunction with vibrant, healthy sides and geometrically placed props, the brand has a contemporary feel that demonstrates that turkey is as delicious as it is nutritious.