life better served television

For the 2012 Hormel campaign, we decided to revisit the Life Better Served tagline. We focused on the importance of meals and the pride Hormel takes in being a part in people's lives. We created this manifesto:

Food is at the center of our lives. It's how we celebrate and how we mourn. It's how we define our culture and practice our religion. Food is the currency that a mother uses to show her love. And it's the reason families come together. Your life is no different. It's a life full of people who mean everything and things that have meaning. We're just happy to play a small but meaningful role. That's why we make food that simply tries to nourish your life.

All print and television ads featuring a "recipeasy" (taking what you already make and adding a Hormel product) direct consumers to Hormel's Facebook page recipeasy.com.

Check back in May 2012 for the next installment of this series.

Credits:
Dael Oats, Director
Brian Kreoning, Executive Creative Director
Derek Pletch, Creative Director
Ross Phernetton and Tess Haun, Copy
Jordan A. Smith and Kelly Gothier, Art Direction